UK Soccer Players: 2,861,334
Total reach in the UK: 16,509,868
Canadian Hockey Players: 321,450
Total reach in Canada: 9,537,567
American Football Players: 541,980
Total reach in the USA: 88,617,990
Age 18-29 total: 24,959,655
Women: 15,145,011
Men: 9,814,644
Age 30-49 total 35,455,344
Women: 18,533,490
Men: 16,921,844
Age 50+ total: 28,203,000
Women: 16,518,880
Men: 11,684,120
USA, total reach: 88,617,990
Age 18-29 total: 5,217,885
Women: 2,659,309
Men: 2,558,576
Age 30-49 total 6,980,591
Women: 3,656,531
Men: 3,324,060
Age 50+ total: 4,311,392
Women: 2,478,076
Men: 1,833,316
UK, total reach: 16,509,868
Age 18-29 total: 2,724,127
Women: 1,470,585
Men: 1,253,542
Age 30-49 total 3,948,862
Women: 2,055,152
Men: 1,893,710
Age 50+ total: 2,864,578
Women: 1,696,007
Men: 1,168,571
Canada, total reach: 9,537,567
Age 18-29 total: 3,567,114
Women: 1,895,241
Men: 1,671,873
Age 30-49 total 5,237,700
Women: 2,650,276
Men: 2,587,424
Age 50+ total: 3,142,620
Women: 1,590,166
Men: 1,552,454
Spain, total reach: 11,684,100
Age 18-29 total: 5,318,280
Women: 2,578,560
Men: 2,739,720
Age 30-49 total 6,244,950
Women: 3,182,910
Men: 3,062,040
Age 50+ total: 3,988,710
Women: 2,215,950
Men: 1,772,760
France, total reach: 15,551,940
Age 18-29 total: 4,029,000
Women: 1,933,920
Men: 2,095,080
Age 30-49 total 5,640,600
Women: 2,860,590
Men: 2,780,010
Age 50+ total: 4,391,610
Women: 2,135,370
Men: 2,256,240
Italy, total reach: 14,061,210
Age 18-29 total: 709,922
Women: 341,282
Men: 368,640
Age 30-49 total: 955,321
Women: 491,811
Men: 463,510
Age 50+ total: 488,972
Women: 306,510
Men: 182,462
Denmark, total reach: 2,154,216
Age 18-29 total: 664,127
Women: 318,473
Men: 345,654
Age 30-49 total: 965,168
Women: 494,553
Men: 470,615
Age 50+ total: 430,973
Women: 260,326
Men: 170,647
Norway, total reach: 2,030,208
Age 18-29 total: 1,439,484
Women: 678,215
Men: 761,269
Age 30-49 total: 1,763,874
Women: 898,114
Men: 865,760
Age 50+ total: 1,346,965
Women: 885,760
Men: 461,205
Sweden, total reach: 4,550,323
Age 18-29 total: 2,035,530
Women: 1,087,507
Men: 948,023
Age 30-49 total 2,508,920
Women: 1,450,520
Men: 1,058,400
Age 50+ total: 1,914,025
Women: 1,128,290
Men: 785,735
Australia, total reach: 6,458,475
Age 18-29 total: 16,740,761
Women: 8,805,591
Men: 7,935,170
Age 30-49 total 16,921,228
Women: 9,114,058
Men: 7,807,170
Age 50+ total: 7,344,267
Women: 4,407,207
Men: 2,937,060
Brazil, total reach: 41,006,256
Age 18-29 total: 842,469
Women: 443,236
Men: 399,233
Age 30-49 total 1,128,124
Women: 604,354
Men: 523,770
Age 50+ total: 540,389
Women: 305,109
Men: 235,280
Portugal, total reach: 2,510,982
Looking for other countries or more specific demographics and sports activities near you? Reach one of our sales offices and ask for more demographics and activities.
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