Target specific athletes across countries

UK Soccer Players: 2,861,334

Total reach in the UK: 16,509,868

Canadian Hockey Players: 321,450

Total reach in Canada: 9,537,567

American Football Players: 541,980

Total reach in the USA: 88,617,990

Age 18-29 total: 24,959,655

Women: 15,145,011

Men: 9,814,644

Age 30-49 total 35,455,344

Women: 18,533,490

Men: 16,921,844

Age 50+ total: 28,203,000

Women: 16,518,880

Men: 11,684,120

USA, total reach: 88,617,990

Age 18-29 total: 5,217,885

Women: 2,659,309

Men: 2,558,576

Age 30-49 total 6,980,591

Women: 3,656,531

Men: 3,324,060

Age 50+ total: 4,311,392

Women: 2,478,076

Men: 1,833,316

UK, total reach: 16,509,868

Age 18-29 total: 2,724,127

Women: 1,470,585

Men: 1,253,542

Age 30-49 total 3,948,862

Women: 2,055,152

Men: 1,893,710

Age 50+ total: 2,864,578

Women: 1,696,007

Men: 1,168,571

Canada, total reach: 9,537,567

Age 18-29 total: 3,567,114

Women: 1,895,241

Men: 1,671,873

Age 30-49 total 5,237,700

Women: 2,650,276

Men: 2,587,424

Age 50+ total: 3,142,620

Women: 1,590,166

Men: 1,552,454

Spain, total reach: 11,684,100

Age 18-29 total: 5,318,280

Women: 2,578,560

Men: 2,739,720

Age 30-49 total 6,244,950

Women: 3,182,910

Men:  3,062,040

Age 50+ total: 3,988,710

Women: 2,215,950

Men: 1,772,760

France, total reach: 15,551,940

Age 18-29 total: 4,029,000

Women: 1,933,920

Men: 2,095,080

Age 30-49 total 5,640,600

Women: 2,860,590

Men: 2,780,010

Age 50+ total: 4,391,610

Women: 2,135,370

Men: 2,256,240

Italy, total reach: 14,061,210

Age 18-29 total: 709,922

Women: 341,282

Men: 368,640

Age 30-49 total: 955,321

Women: 491,811

Men: 463,510

Age 50+ total: 488,972

Women: 306,510

Men: 182,462

Denmark, total reach: 2,154,216

Age 18-29 total: 664,127

Women: 318,473

Men: 345,654

Age 30-49 total: 965,168

Women: 494,553

Men: 470,615

Age 50+ total: 430,973

Women: 260,326

Men: 170,647

Norway, total reach: 2,030,208

Age 18-29 total: 1,439,484

Women: 678,215

Men: 761,269

Age 30-49 total: 1,763,874

Women: 898,114

Men: 865,760

Age 50+ total: 1,346,965

Women: 885,760

Men: 461,205

Sweden, total reach: 4,550,323

Age 18-29 total: 2,035,530

Women: 1,087,507

Men: 948,023

Age 30-49 total 2,508,920

Women: 1,450,520

Men: 1,058,400

Age 50+ total: 1,914,025

Women: 1,128,290

Men: 785,735

Australia, total reach: 6,458,475

Age 18-29 total: 16,740,761

Women: 8,805,591

Men: 7,935,170

Age 30-49 total 16,921,228

Women: 9,114,058

Men: 7,807,170

Age 50+ total: 7,344,267

Women: 4,407,207

Men: 2,937,060

Brazil, total reach: 41,006,256

Age 18-29 total: 842,469

Women: 443,236

Men: 399,233

Age 30-49 total 1,128,124

Women: 604,354

Men: 523,770

Age 50+ total: 540,389

Women: 305,109

Men: 235,280

Portugal, total reach: 2,510,982